Forward Fashion
I created a new brand platform to bring PVH Corp’s world-leading sustainability strategy to life. I led the team that created the identity for the new strategy and the platform to launch it to the world. Work included the name, visual identity, narrative, manifesto film and website and was launched at the Copenhagen Fashion Summit by PVH CEO Emanuel Chirico.
The Brief
PVH Corp (parent company of Calvin Klein and Tommy Hilfiger) needed a creative platform for their sustainability strategy that would earn the attention of fashion conscious stakeholders. It had to sit comfortably next to the creative output of their iconic brands whilst communicating serious issues and commitments.
The Solution
Forward fashion is a call to arms for PVH’s business and the wider apparel industry.
Working closely with the PVH team, I created the concept, name and manifesto. These were brought to life through a visual identity that blended the languages of fashion and corporate responsibility. I then led the development of a manifesto film and a new website to launch the strategy to the world at the Copenhagen Fashion Summit 2019.
See more: responsibility.pvh.com
