About me

I specialize in using creativity
to drive positive change for sustainability and social impact.

 

About me

 

 
 

I’m a multi-award winning Creative Director and proven leader with a Masters degree in sustainable development. I'm passionate about using the power of creativity to create positive change. For 15 years I’ve worked with iconic brands to craft concepts, communications and strategies that unlock powerful engagement and inspire a more just and sustainable future.

I love coming up with big ideas and bringing them to life in bold ways. But I’m also comfortable discussing strategies and theories of change — I’m obsessed with human behavior, psychology and how movements are made. I’ve directed consumer and corporate campaigns, led rebrands, named products and built purpose-led platforms and initiatives.

My “superpower” is turning the things that matter the most, into the things that mean the most. I’ve spent my career translating important issues into ideas that move hearts and minds — from biodiversity, climate change and ocean plastics to human rights, workers’ rights and reproductive rights.

I spent 12 years at Futerra — the World’s leading change agency — the last four as Executive Creative Director for North America where I was responsible for all creative output in the US.

I’ve worked with many industries from tech to transport, fashion to food. Recent clients include Levi’s, PVH Corp, REI Co-op, United Nations Environment Program (UNEP), Women’s Equality Center, VF Corp, 21st Century Fox, Restore the Earth Foundation, Earth Justice, Stonyfield, The North Face, Driscolls, Fossil.

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