Portfolio
UNEP — Wild for Life
I created the United Nations Environment Program’s (UNEP) best performing campaign, reaching over a billion people globally to fight the illegal trade in wildlife.
WEC — The Department of Reproductive Control
I developed a fictitious government department for the Women’s Equality Center to tell the truth about Trump’s attack on reproductive rights.
FSC — Global Rebrand
I led the global rebrand of the Forest Stewardship Council (FSC) to turn them from a certification mark into a loved symbol that’s the most trusted brand to protect forests.
WEC — Keep BC Copay Free
When Trump tried to take away copay free birth control I led a campaign for the Women’s Equality Center that let Americans send him the bill.
PVH Corp — Forward Fashion
I created a new brand platform to bring PVH Corp’s world-leading sustainability strategy to life.
GEOX — NEW:DO
I branded, named and launched NEW:DO the first sustainable sneaker by GEOX, the Italian footwear company.
REI Co-op — The Path Ahead
I helped REI Co-op define their purpose and position them as long-term custodians of the outdoors.
