https://hankhicks.com/aboutme daily 0.75 2019-08-20 https://hankhicks.com/sayhi daily 0.75 2019-08-19 https://hankhicks.com/unep daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036469041-QP4LOLTXN5ILM6TNEOXQ/WFL_Banner_mock_phone_2-1875x1125.png UNEP: Wild For Life https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036152842-CQZ61XRQ0FWJLL2Z4LTW/WFL4.png UNEP: Wild For Life - The Solution The campaign focused on empowering our audience and forging a deep personal connection between them and iconic wildlife. Advertising featured global celebrities like Neymar, Ian Somerhelder and Gisele who were paired with a “kindred species”. People were then invited to take a short quiz to find their own kindred species and create a unique avatar that combined their photo with their animal’s. I developed the campaign concept and strategy, directed the visual identity and key messaging for activation around the world. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036327004-Y5KUS38DUT63PHF8H3ME/WFL5.png UNEP: Wild For Life - Results The campaign is now in its fourth year, has reached over a billion people globally and has won three Hermes Awards, a Webby, a Shorty and the Weibo Award for top 10 most influential advocacy campaigns in China. See more: wildfor.life https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037811878-SKFKS5HNKCVNB5LVLN2Y/Li_BingBing.jpg UNEP: Wild For Life https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565034365240-VIPDILUUW7JI4A6E88FW/WFL3.png UNEP: Wild For Life - The Brief UNEP needed a campaign to help raise global awareness and drive action on the illegal trade in wildlife. The challenge: people have been made to feel helpless after decades of extinction campaigns showing images of dead animals alongside shocking statistics. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg UNEP: Wild For Life https://hankhicks.com/forest-stewardship-council daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565034951842-95U52O1CN1U17MB8WUNB/FSC_logo_4-1875x1125.jpg Forest Stewardship Council - The Brief FSC is a mark that appears in many places in consumers lives but there had been little understanding of what it means and no emotional engagement in the value it brings. This lack of consumer recognition and demand threatened FSC’s business model. They needed an idea that could communicate what they stood for and lead to engagement with people and brand partners around the world. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566266756228-EL3H7FBC2ZTFT7O2EQXU/FSC_Poster_Mock-up.jpg Forest Stewardship Council https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565031406854-KMSDF80EXRXP8C4Q5DD6/FSC7.png Forest Stewardship Council https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565035263666-KX1477I1400I5P4VJSE3/FSC2.png Forest Stewardship Council My team developed a full visual identity, tone of voice and creative executions from a brand film to on-pack, POS, print and social media strategy and assets. These were made available in an online marketing toolkit, alongside guidelines for FSC network partners and license holders https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565035594560-OWRZJ7HBBSXH6PQQBWZK/FSC_Web-1875x1125.jpg Forest Stewardship Council - Results A 2018 survey in 13 countries by FSC and Globescan found that consumer recognition of the new brand was at 50% across all markets. More consumers rated FSC as the most trusted to protect forests (36%) compared to every other group. See more: marketingtoolkit.fsc.org https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565035667676-7XMBYNT506NXSD9DRCZ2/FSC12.png Forest Stewardship Council - The Solution I turned FSC’s technical ‘chain of custody’ approach into a core brand idea, logo and strapline ‘Forests for all Forever’ that emotionally engages consumers. We developed a new visual language that used forest-dwelling animals to highlight the wood and paper products that we all use everyday and connected forests to the people, products and animals that depend on them. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565031554996-U8JRCE887C7CZJ5CN3XP/FSC_PrintAd-1688x1125.png Forest Stewardship Council https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037066162-V1G56C9OF4UN39XL6T2B/fscfreeforall1-1.jpg Forest Stewardship Council https://hankhicks.com/all-projects daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565205163912-7L6VOQZTYVBODYKQN9DM/Wec%252Bdrc%252Bbody%252Bwide.jpg All projects - WEC — The Department of Reproductive Control Women’s Equality Center — Department of Reproductive Control I helped the Women’s Equality Center (WEC) fight the Trump Administration by creating a fictitious government department that mobilized citizens by telling the truth about the ideology and policies that Trump’s Administration stands for. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565053253412-3Q0EG63V200RQYC00EBR/WFL2.jpg All projects - UNEP — Wild for Life UNEP — Wild For Life I created the United Nations Environment Programs’ (UNEP) best performing campaign, reaching over a billion people globally to fight the illegal trade in wildlife. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565038792043-FB7E1TUNPY7Z45DGT72J/GEOX-image-a%CC%80-la-une.jpg All projects - GEOX — NEW:DO GEOX — NEW:DO https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565205045110-E6YK27MEEBT4YWR7G8K6/Screen%2BShot%2B2019-08-05%2Bat%2B5.18.44%2BPM.jpg All projects - PVH Corp — Forward Fashion PVH Corp — Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565038122366-HQK54XI38UG97H7C0LE2/FSC_Poster_Mock-up.png All projects - FSC — Global Rebrand Forest Stewardship Council — Forests For All Forever I led the global rebrand of the Forest Stewardship Council (FSC) to turn them from a certification mark into a loved symbol. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566270228915-M0WBC95K7CKPK7UF64TO/1*D4uCChazD3jwZ-_SxhpZEA.jpeg All projects - REI Co-op — The Path Ahead REI Co-op — The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565039195223-AMPY2ZC6G5XDHD0BOMYW/WEC+Tiny+hands.png All projects - WEC — Keep BC Copay Free Women’s Equality Center — Keep BC Copay Free https://hankhicks.com/home daily 1.0 2019-08-28 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565198970617-KC95EU5PLT86AO53SE1E/fb_og_all.jpg Home - UNEP — Wild for Life https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565199221396-FKZ9CL09BIOEGFWNACQF/Wec+drc+body+wide.png Home - WEC - Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565198999667-HP4DVPNO3YE50WHOIAEG/FSC1.png Home - FSC — Global Rebrand https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565199222676-VHL835C54VFSXVEHZ08A/WEC+Tiny+hands.png Home - WEC — Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565199221808-QWDMYGDENGDF22MOXVE7/Screen+Shot+2019-08-05+at+5.18.44+PM.png Home - PVH Corp — Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565198972131-H4MVD8IBWUUP5CEA0R3C/GEOX-image-a%CC%80-la-une.jpg Home - GEOX — NEW:DO https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566317791693-NXIE4CG4ZF49MGM4A35B/1*D4uCChazD3jwZ-_SxhpZEA.jpeg Home https://hankhicks.com/pvh-corp-forward-fashion-1 daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566320012592-F2I5GP1IG4JFPYQF3IBY/IMG_8459.jpg PVH Corp: Forward Fashion - The Solution Forward fashion is a call to arms for PVH’s business and the wider apparel industry. Working closely with the PVH team, I created the concept, name and manifesto. These were brought to life through a visual identity that blended the languages of fashion and corporate responsibility. I then led the development of a manifesto film and a new website to launch the strategy to the world at the Copenhagen Fashion Summit 2019. See more: responsibility.pvh.com https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566227423992-GCYSTOF84UW4HC0J2PID/Screen+Shot+2019-08-19+at+10.33.18+AM.png PVH Corp: Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566227549888-ZPA1F33W6WT2KZCB6BR3/Screen+Shot+2019-08-19+at+10.35.20+AM.png PVH Corp: Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566227663363-SKFTCZ0V29UWTBPBUHH2/Divya PVH Corp: Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566227129602-PCOAN6K2GURVCH4PYDD2/Homepage PVH Corp: Forward Fashion - The Brief PVH Corp (parent company of Calvin Klein and Tommy Hilfiger) needed a creative platform for their sustainability strategy that would earn the attention of fashion conscious stakeholders. It had to sit comfortably next to the creative output of their iconic brands whilst communicating serious issues and commitments. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566227730368-P2QARKQE0P4KZ7ZZIGK6/FwdFashion PVH Corp: Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566227269512-R7XTI08W7RO3J8HYRCMU/Screen+Shot+2019-08-07+at+6.17.35+PM.png PVH Corp: Forward Fashion https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg PVH Corp: Forward Fashion https://hankhicks.com/rei-co-op-the-path-ahead daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566267383036-GFUZPIMBLBLZR5X5Y3TJ/TPA7.png REI Co-op: The Path Ahead We also gave the overarching insight - that we are becoming an indoor species - its own platform by creating an animation that tells the story of “The Long March Indoors.” The animation was featured on the website, in stores, and social media posts throughout the #OptOutside campaign. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566231643787-BMQ1KKXI9Q148BLMJK50/Screen+Shot+2019-08-19+at+12.18.39+PM.png REI Co-op: The Path Ahead - The Brief Inspired by the centennial of the National Parks system, REI Co- wanted to understand the biggest issues facing the future of life outdoors and their long-term legacy in preserving it. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566233019064-4U32X0XGB8Y7U6NALY2R/Screen+Shot+2019-08-19+at+12.20.02+PM.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232737065-ZPJ8JJKEB8B4O9MP8QKG/TPA REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232910520-GIIA9T7YLAQX9FPYYW4R/Natural+Economy+2.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232818914-JBF409NILIAK90K7M3AG/Wild+Cities.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232822054-OITYHXK4KR2P8WOBDPGM/Headspace.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232821218-OKKAFWDNH5LEMQK5J9ON/Nature+Rx.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232823202-967WO8L2PSMW1OUXLDTI/Augmented.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232825859-E507A7IOWUVNLGEVLAVX/Outdoors+All.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232824706-NX8F0MSA184XOMNSZSUJ/Wild+Gen.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232471177-6J35KU8VU7BNP9HC0D60/IMG_8457.jpg REI Co-op: The Path Ahead - The Solution I helped lead research into the long-term trends around the outdoors which uncovered a shocking statistic: Americans spend 95% of their lives indoors and led to our core insight: that humans are becoming an indoor species. As REI’s annual #OptOutside campaign approached, I helped develop a piece of thought leadership based on the research, to raise awareness about the importance of spending time outside. My team wrote and designed “The Path Ahead,” a report that highlighted the ‘brutal truths’ and ’beautiful possibilities’ of the future of life outdoors. It was sent to REI’s 16 million members, hundreds of non-profit partners, featured on social media and hosted on REI’s Co-op Journal. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232691263-B1YHPOADK9NG88PFNR3R/Homepage.png REI Co-op: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566232596073-MQTFMDUNPGQ9D9R12U3D/Screen+Shot+2019-08-19+at+12.18.59+PM.png REI Co-op: The Path Ahead - Results Both the report and video were among the best performing pieces of content throughout the #OptOutside period. The project also led to us working with REI’s CEO and senior leaders to define their purpose and the long-term impact strategy that supports it. See more: The Path Ahead https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg REI Co-op: The Path Ahead https://hankhicks.com/geox-newdo daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566229551421-Q9QJQPF3AHITS9Y0ZUDV/GEOX-NEWDO-SS16-600x410.jpg GEOX: NEW:DO - The Brief GEOX were known for their practical “breathable shoes” but were repositioning themselves as a design-led brand. After several years of development they were ready to launch their most sustainable sneaker ever - but a typical “green” brand wouldn’t work with the new fashion-conscious consumer target. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566229653114-AAAQ2Y7KI34TPN181F5Z/gnd+shoes.jpg GEOX: NEW:DO - The Solution I led the team that developed the brand strategy, name and identity for the sneaker. We focused on the beautiful simplicity of the shoe and the way it eliminated waste to create a confident, minimalist brand that could speak to both sustainability and design. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566229909615-PT8QGCGTWK2OKVH65R3A/GND2.png GEOX: NEW:DO https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566229717248-5ELVZEVKEZ4NKUH3SY7N/NewDo_PressKit_Sus_JS_Page_4.jpg GEOX: NEW:DO https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566229953798-OAR58HXCL0Q0VA3GC2BV/GND1.png GEOX: NEW:DO https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg GEOX: NEW:DO https://hankhicks.com/wec-keep-bc-copay-free daily 0.75 2019-08-20 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566267961671-0RERTHHIUG5358MJ68DU/Send%252BBill.jpg WEC: Keep BC Copay Free - The Solution To mobilize action my team created an “Invoice Generator”. Not only did it show people the increased costs of their birth control, it also let them send the invoice to the Trump administration (registered as an official comment) and share it on social media. To raise awareness my team took out a full page ad in the Washington Post and created videos starring comedians like Cecily Strong and Jon Benjamin who became the voice of Birth Control. We put Trump’s face on condoms and hired the famous improv troupe Upright Citizens Brigade to distribute them outside Trump Tower and The White House. We projected messages onto the side of Trump’s DC hotel and took the campaign on the road with a “Mission Control” college bus tour. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219162554-MCSG3B9CQRPMETOFV8ID/Mission%2BControl%2BBus%2B5.jpg WEC: Keep BC Copay Free - Results The campaign was shared by celebrities like Gloria Steinem, Jessica Biel, Mark Ruffalo, and featured in media including Glamour, Vogue, Time, Refinery 29, Forbes and Huffpost. In December 2017, a federal judge issued an injunction, halting the order. See more: keepbcfree.com https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566215057386-GK6F058GTFC8APNH4XWI/WEC+BC2.png WEC: Keep BC Copay Free - The Brief In October 2017, Trump issued a ‘religious freedom order’ allowing employers, universities and insurers to deny birth control coverage to millions of people. The cost of birth control to an individual could have risen to over $1000 a year. A cost that many cannot afford. There was one small chance to stop the religious freedom order: a 60-day comment period. The Women’s Equality Center (a privately funded nonprofit) wanted to develop a 360° public awareness and action campaign to keep birth control copay free. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219208263-R853SRF1DQSSVFJ975KS/INVOICE-Avg-Annual-Cost-1547.jpg WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566268056152-0X9QPHGQZJSG1KI1PZJF/Screen+Shot+2019-08-19+at+10.27.12+PM.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566223438929-YCCS4JX3NLE5O1DSAZX8/Finger.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220264455-F4LGVMWDXEKS4XN327OF/Posters.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220216203-YJ2M1M476BJSRRE0VD2F/Social+2.jpeg WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220363134-RN1EYD9WCI4PA71K4IO2/Website+2.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220635102-YIAVHED9JZNGYU9S11V0/Website+1.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566234074167-MA5NETFH891IDN4VUO73/IUD+Invoice.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220214951-MR6NI9DAABGGBNY5X3CR/77percent.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220215124-HJFIHZSC9WDBJ57OK6BS/economics-standalone-900.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220215366-9TZ937TAB3AROVPLZOAF/truth-standalone-99.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219626737-8H8YYR0VJFEDVT2MS71P/Buttons.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219893880-2L28440S3MOF0IHD50A8/Mission+Control+Bus+4.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219549050-P1ASQ19E0D3CJ7PGG5B6/Mission+Control+Bus.jpg WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219550273-LPBU7C2B051UGR86V3KC/Mission+Control+Bus+2.jpg WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219941313-JB6KJRXS5PC8D392101S/Mission+Control+Bus+7.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566220041394-ZSSY7CJ9E3N07LDQIL3Z/Projections.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566223343501-XXLRSGOVUGL1FCNWQ8H5/Condom+1.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566219549119-YLI6ENVD13AZ7EE39AC6/Invoice+Whitehouse.png WEC: Keep BC Copay Free https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg WEC: Keep BC Copay Free https://hankhicks.com/wec-dept-of-reproductive-control-1 daily 0.75 2019-08-29 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1567109070605-7VTMLOFKAH49IK4QGT3R/Screen+Shot+2019-08-29+at+4.03.41+PM.png WEC: Dept of Reproductive Control - The Solution To reach an audience not used to reading about the latest policy changes I created a fictitious government department - the Department of Reproductive Control. This sinister entity isn’t real - but their policies are. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566266069428-25JCJ6UEITI36KTZ6G2L/Screen%2BShot%2B2019-08-08%2Bat%2B5.17.30%2BPM.jpg WEC: Dept of Reproductive Control I created an “official” website that mimicked the design of government sites, created a commercial with an “official” government spokesman that aired on Hulu around the finale of The Handmaid’s Tale, as well as social media assets and mobile billboard trucks. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566265737545-PHAVPXFWOHW4JUS0X303/Screen%2BShot%2B2019-08-09%2Bat%2B1.41.54%2BPM.jpg WEC: Dept of Reproductive Control WEC needed a rapid response campaign that would reach citizens who weren’t likely to engage with typical content about legislation. As with any federal regulation, there is an open comment period where the public has the opportunity to express their views. We needed to break through the noise and get people to register their concerns fast. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566242878230-863RF6PMFYSGEYRBEH71/image-asset.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566237192654-L8X7WLUG4CKMGAIDTOEC/Screen+Shot+2019-08-09+at+1.37.41+PM.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566237236697-PJW7CTH0PURTJQWCSRIY/Screen+Shot+2019-08-09+at+1.36.21+PM.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566237078371-CEKNIRSP2BZUYNM67791/Wec+drc+body+wide.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566237079493-LG2E6DRDFIWKX8Y27SP4/WEC+DRC+options.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566237129431-YCWESOTTIW6HP14GP2Y4/Screen+Shot+2019-08-09+at+1.41.22+PM.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566237157238-ZS1KYHM72E2K1OETEX8G/Screen+Shot+2019-08-09+at+1.41.01+PM.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566242904532-JQZ9VKK55MF8AVQ8YHWH/Screen+Shot+2019-08-19+at+3.26.03+PM.png WEC: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566265145336-TWUUT800SN3HPQT2YEJ0/Screen%2BShot%2B2019-08-09%2Bat%2B1.37.24%2BPM.jpg WEC: Dept of Reproductive Control - The Brief In 2018, the Trump administration and the Department of Health and Human Services (HHS) proposed the most extreme restrictions to reproductive healthcare access in 20 years. Changes to the Title X provision threatened to close reproductive healthcare clinics across the country. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566265990874-BHXIUIRCINMV6WIBIBBU/WEC+DRC+options.png WEC: Dept of Reproductive Control While the Trump administration used boring and innocent-sounding language to hide their actions, our campaign translated it and showed the horrible outcomes of their agenda. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1566266324887-8QWS0A2PQ4IOYD1NMPJ3/Reveal WEC: Dept of Reproductive Control - Results The campaign was picked up by outlets like Vice, Now This and even InfoWars. And engaged nearly a million people in a 2-week period. The proposed changes were challenged in court and are currently blocked. See more: Dept of Reproductive Control https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg WEC: Dept of Reproductive Control https://hankhicks.com/404 daily 0.75 2019-08-09 https://hankhicks.com/target-target-zero daily 0.75 2023-07-03 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036469041-QP4LOLTXN5ILM6TNEOXQ/WFL_Banner_mock_phone_2-1875x1125.png Target: Target Zero https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036152842-CQZ61XRQ0FWJLL2Z4LTW/WFL4.png Target: Target Zero - The Solution The campaign focused on empowering our audience and forging a deep personal connection between them and iconic wildlife. Advertising featured global celebrities like Neymar, Ian Somerhelder and Gisele who were paired with a “kindred species”. People were then invited to take a short quiz to find their own kindred species and create a unique avatar that combined their photo with their animal’s. I developed the campaign concept and strategy, directed the visual identity and key messaging for activation around the world. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565034365240-VIPDILUUW7JI4A6E88FW/WFL3.png Target: Target Zero - The Brief UNEP needed a campaign to help raise global awareness and drive action on the illegal trade in wildlife. The challenge: people have been made to feel helpless after decades of extinction campaigns showing images of dead animals alongside shocking statistics. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037811878-SKFKS5HNKCVNB5LVLN2Y/Li_BingBing.jpg Target: Target Zero https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036327004-Y5KUS38DUT63PHF8H3ME/WFL5.png Target: Target Zero - Results The campaign is now in its fourth year, has reached over a billion people globally and has won three Hermes Awards, a Webby, a Shorty and the Weibo Award for top 10 most influential advocacy campaigns in China. See more: wildfor.life https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg Target: Target Zero https://hankhicks.com/macys-project-every-one daily 0.75 2023-07-03 https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036327004-Y5KUS38DUT63PHF8H3ME/WFL5.png Macy's: Project Every One - Results The campaign is now in its fourth year, has reached over a billion people globally and has won three Hermes Awards, a Webby, a Shorty and the Weibo Award for top 10 most influential advocacy campaigns in China. See more: wildfor.life https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037811878-SKFKS5HNKCVNB5LVLN2Y/Li_BingBing.jpg Macy's: Project Every One https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036469041-QP4LOLTXN5ILM6TNEOXQ/WFL_Banner_mock_phone_2-1875x1125.png Macy's: Project Every One https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565034365240-VIPDILUUW7JI4A6E88FW/WFL3.png Macy's: Project Every One - The Brief UNEP needed a campaign to help raise global awareness and drive action on the illegal trade in wildlife. The challenge: people have been made to feel helpless after decades of extinction campaigns showing images of dead animals alongside shocking statistics. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565036152842-CQZ61XRQ0FWJLL2Z4LTW/WFL4.png Macy's: Project Every One - The Solution The campaign focused on empowering our audience and forging a deep personal connection between them and iconic wildlife. Advertising featured global celebrities like Neymar, Ian Somerhelder and Gisele who were paired with a “kindred species”. People were then invited to take a short quiz to find their own kindred species and create a unique avatar that combined their photo with their animal’s. I developed the campaign concept and strategy, directed the visual identity and key messaging for activation around the world. https://images.squarespace-cdn.com/content/v1/5ca7843e348cd969a57448df/1565037580685-1U0YIE2NF7230599BRGB/wsl+gsl.jpg Macy's: Project Every One